Crypto research · writing · strategy

Your product is complex. Your story shouldn't be.

I help digital-asset teams and media brands turn complex products and markets into research and writing that investors and customers trust.

Discuss a project → See selected work
6 years in crypto· Former Milk Road Research Analyst· 18 months at Capco· Commissioned by Blocmates
Selected work

Selected research and content.

A few examples of how I turn complex crypto topics into clear, credible work.

The problem

Insight that never leaves the building.

Valuable insight often stays buried in product calls, research notes and internal documents. What reaches the market is either too promotional to trust or too technical to travel. I turn that raw material into clear, credible research and writing built for the people you need to reach.

Services

How I can help.

01

Research & analysis

White-label research, protocol and sector reports, market breakdowns and investment-focused analysis. I cover protocol economics, token design, market structure and the questions investors and operators actually ask.

02

Articles & ghostwriting

Long-form articles, newsletters, X and LinkedIn. Ghostwriting and editing support that preserves your expertise, sharpens the argument and sounds like a person, not a press release.

03

Narrative & positioning

Messaging, launch narratives and market communication for teams that need a clearer answer to three questions: what is this, why does it matter, and why now?

Entry offer

Digital Asset Narrative Sprint

A defined two-week starting point.

The Sprint turns one complex product or market thesis into a clear messaging direction, one flagship piece and platform-ready distribution copy, in two weeks.

Who it's for

  • DeFi, RWA and L1/L2 teams
  • Exchanges and infrastructure
  • Fintechs entering digital assets

What you receive

  • A concise narrative brief
  • One flagship research asset
  • Three platform adaptations

Two-week process

  • Week 1: interview, research, thesis
  • Week 2: flagship, adaptations, refine
  • Final strategy session
Priced per scope. A limited number of founding-client rates are available. Explore the Narrative Sprint →
About

Adrian Pape.

The person behind Adrian DeFi.

I'm Adrian, a digital-asset researcher and writer with six years in crypto. I've written research at Milk Road, on bank-facing custody, trading and MiCA projects at Capco, and on commissioned research for Blocmates.

My work sits between technical research and public communication: close enough to the subject to understand the economics, and far enough from the jargon to explain why it matters.

Adrian Pape
Research that earns its conclusions. Writing that respects the reader.
6 years
Digital-asset research and market analysis
300K+ audience
Former Research Analyst at Milk Road
18 months
Bank-facing crypto projects at Capco
Commissioned
Research produced for Blocmates
Contact

Let's discuss your project.

Tell me what you're building, who needs to understand it and what isn't landing yet.

Thanks. Your email draft is ready to send. If it didn't open, reach me directly at [email protected].
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